Services

Great American Auction Group prides itself in our ability to successfully perform all aspects of a targeted marketing campaign. Our award winning in-house marketing team reviews each auction, selects a taget market and designs a customized campaign that assures success. Our full service marketing includes but is not limited to: Professionally Designed Signage, Full Color Brochures, Multiple Website Marketing, E-mail Marketing, Print Publications, Radio/Television, Personal Solicitations and telemarketing.

Proper marketing does not stop with signs, brochures and newspaper ads. To ensure a successful marketing event merchandise must be properly described, cataloged and made ready for sale. Our team of professionals place detailed attention to how an auction is set-up to assure that popular items are sold at the peak time to enhance the final sales price.

Details are an important part of our success. From the time you sign the Auction Marketing Agreement until you receive your settlement check each item goes through a 15 point check list to assure that the highest price possible is obtained. Following the auction you will receive a detailed report that contains each item description, sales price and the buyer as well as the amount of proceeds you will receive from the auction.

The World Wide Web as opened up an unlimited amount of auction buyers around the globe. Each Great American Auction offers buyers the opportunity to absentee bids online prior to the auction. Depending on the auction Great American can offer Live Online Auction services through several venues including E-Bay Live and Proxibid.

Need to know the value of one item or a thousand? While many firms offer appraisals, few offer certified appraisals. A Certified Appraisal follows the guidelines of professional appraisal techniques set forth by USPAP standards. A Certified Appraisal will be recognized by courts, IRS, insurance companies and financial institutions. Before hiring any appraiser ask them "Will you testify in court about the content of your appraisal?" If an appraisal ends up in the courtroom your appraiser should be able to testify to the comparables and research used to obtain the appraised value.